Our Story

Prime Tours is a full service private touring operator, inspired by a thirst to share renowned and hidden corners of the Western Cape. Started in 2015 by two Cape Town locals, the company was built upon a foundation of creativity and passion for travel and adventure, culinary delights, and discovering the sophistication of Cape Town and the pleasures of the Western Cape region.We offer a range of carefully crafted itineraries and also provide guests with the opportunity to fully customise their experience to suit their individual needs. Tours are suitable for individuals, families and groups. Extended adventures and incentive group touring are also available in all regions of the Western Cape.Itineraries and experiences have an emphasis on touching, tasting, connecting and learning each step of the way, with the aim to exceed the expectations of the modern traveller.The Prime tours team work closely with their vast network of personal contacts in Cape Town and the Western Cape to provide guests with immersive and innovative experiences that deliver memorable ‘behind the scenes’ experiences often not available to the general public. Our guests will meet the locals; the artists, farmers, and winemakers; the artisan producers and the people who make the Western Cape and South Africa such a fascinating destination. Let us take you beyond expectations and show you the spirit of Cape Town and the Western Cape.

Our Mission

We strive to be the highest rated tour company in Cape Town

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